We heard the story behind Fidelity Investments, one of the world’s financial giants and one of Boston’s iconic brands. David talked about Fidelity’s long history of innovation, its brand strategy, and where the trusted green line is taking us next. We be capped the evening off with cocktails and hors d’oeuvres.
David Dintenfass is Chief Marketing Officer and Head of User Experience Design at Fidelity Investments. In his role, Mr. Dintenfass leads Fidelity’s retail client strategy, segment management, customer acquisition, media, digital marketing, user experience design, branding, and creative development.
Mr. Dintenfass was previously Head of Segment Marketing and Acquisition for Personal Investing, leading Fidelity’s consumer segmentation strategy, client experience design, and marketing strategy.
Prior to joining Fidelity in July 2015, Mr. Dintenfass spent five years at Bank of America, Inc. and Merrill Lynch, in a variety of strategy and marketing roles including Head of Marketing for Consumer Banking and Wealth Management, leading marketing and digital sales across Merrill Lynch and Bank of America’s Consumer Bank.
Prior to Bank of America, Mr. Dintenfass was at Procter & Gamble, Inc. in a variety of global and domestic business management roles. Mr. Dintenfass started his career as a consultant at McKinsey & Company, Inc.
Mr. Dintenfass received a dual bachelor of arts degree in Economics and International Relations from Brown University and an MBA from Harvard Business School.