1/10 CMO Breakfast with:
Wyndham Hotels & Resorts
On January 10, 2019 we heard from Lisa Checchio, Chief Marketing Officer, Wyndham Hotels & Resorts.
Chief Marketing Officer, Wyndham Hotels & Resorts
Lisa Checchio is a leader in transformative brand marketing. A seasoned innovator, her work drives affinity and awareness by creating authentic connections between people and the brands they love.
Lisa currently serves as Wyndham’s senior vice president and chief marketing officer, championing the company’s 20 global hotel brands by creating meaningful brand promises for owners and guests that come to life through unique brand experiences.
In this role, she oversees branding, marketing, brand experience, integrated media, owner communications and sales enablement marketing.
Before joining WHG, Lisa spent 11 years at JetBlue Airways overseeing brand strategy and the execution of marketing programs, advertising, brand communications and design. Prior to JetBlue, she worked in event management in professional tennis (a personal passion) for several years. She earned her degree in Economics from The George Washington University.