EVP & CMO
David Thuma is Executive Vice President and Chief Marketing Officer for PNC Bank, responsible for leading brand management, advertising, data/analytics management, and line of business marketing across the corporation.
Prior to being named to his current position in January 2016, he served as Senior Vice President of Integrated Line of Business Marketing for five years. In this role, he led marketing efforts for all PNC businesses with an emphasis on customer acquisition and cross-sell strategies. Thuma joined PNC in 2011.
His broad marketing experience includes previous roles as Executive Director of Product and Field Marketing for Morgan Stanley’s Global Wealth Management Group in New York, and Vice President for Fidelity Investments’ Direct Marketing and Integrated Marketing divisions in Boston. Early in his career, Thuma held account management roles with several advertising and marketing agencies servicing consumer packaged goods, business-to-business, retail, technology and financial service firms.
Thuma holds a Master’s of Business Administration degree, with a concentration in Marketing and Finance, from Wayne State University in Detroit, and a Bachelor’s degree in Advertising from Michigan State University.