3/11 CMO Breakfast with:
SVP of Marketing, Panera Bread
Chris Hollander joined Panera in 2010 as Vice President, Marketing. In December 2014, he assumed the role of head of Marketing and then in January 2016, he was promoted to Senior Vice President, Marketing. His primary responsibility is overseeing all marketing activities for Panera Bread including brand strategy, traditional advertising, digital communication (both paid and earned), public relations, in-cafe point-of-purchase materials, customer engagement marketing, loyalty, gift card, and field marketing. Chris oversees a team of 60 associates, located primarily in Boston and St Louis.
Prior to Panera, Chris spent 11 years in various Brand Management positions at Pepsi Cola, working on some of their highest-profile brands and initiatives, including stints on Mountain Dew, the Pepsi Lipton Joint Venture Partnership and the Brand Pepsi portfolio. Prior to Pepsi, Chris worked at Interactive Sports, an innovative start-up company focused on bringing digital technology to the sports marketplace.
Chris earned a Bachelor of Arts degree from Middlebury College and a Master of Business Administration from Duke University’s Fuqua School of Business.