Global Chief Marketing Officer
Melissa Hobley graduated from Fordham University with a degree in political science then started her career as a celebrity publicist. “Whether we like it or not, we live in a celeb-obsessed society,” she contends. “Understanding how that world operated and being a ‘gatekeeper’ made me extremely level-headed about that world.” At the dating app, owned by Match Group, she is “head storyteller, growth driver, cultural-relevance captain, champion of the customer.” Maintaining cultural relevance is key, and OKCupid has not been afraid to lean in politically. Hobley launched the brand’s first campaign in its 15-year history, the “DTF” campaign, which quickly went viral and ignited app downloads. Under her watch, the app also created a “Trump Filter” that enabled daters to filter based on political beliefs.