2/28 CMO Breakfast with:

New Balance

On February 28, we heard from Chris Davis, VP, Global Marketing. 

Chris Davis

VP, Global Marketing

Chris Davis, Vice President, Global Marketing, has been a member of the New Balance team since the day he was born, but started officially working at the company in 2008. Since then, he has gained significant experience at Warrior Sports and New Balance Athletics in merchandising, manufacturing, product management, brand management and sports marketing.

Davis is an entrepreneurial manager with a passion for developing dynamic, global teams. He cultivates a progressive, results-driven environment of teamwork, creativity and calculated risk. During his time at Warrior Sports and New Balance Sports Marketing, Davis was a part of the team to successfully negotiate contracts with premier global athletes and entities including, Milos Raonic (2015), Liverpool Football Club (2012) and Boston Red Sox (2011). During his tenure, Davis also pioneered New Balance’s entry into categories including, Baseball, Global Football, Skateboarding and Global Sportstyle Footwear through strategic business plan development, product development infrastructure, marketing strategies and distribution planning.

In his newest role as Vice President of Global Marketing, Davis is responsible for overseeing the New Balance’s marketing initiatives around the world to ensure a consistent brand voice and experience for consumers.

Davis is an Active Board member of Thompson Island Outward Bound (2016-present) and Ball and Buck Inc. (2015-present). He graduated from Middlebury College, where he was a student-athlete. Davis is an avid outdoorsman and enjoys skiing, hiking and fishing. He currently resides in Boston with his wife, Kara, and their dog, Fiona.