7/16 CMO Breakfast with:
Massachusetts General Hospital
Chief Marketing Officer and Senior Director for International and Specialized Healthcare Services
Misty Hathaway is the Chief Marketing Officer and Senior Director for International and Specialized Healthcare Services at Massachusetts General Hospital (MGH) in Boston, MA. She oversees the strategy and operations for Mass General’s concierge, executive and international practices as well as the hospital’s overall marketing activity.
Misty has 20 years of experience in healthcare delivery strategy, operations, and marketing. With a passion for data and analytics, her work has combined the development of sound strategies, creative and effective execution, a strong focus on experience, and quantifiable results. She has led innovations in consumer-facing technology applications for healthcare and international business and marketing, leveraging deep understanding of healthcare market research and market dynamics, and substantial experience with global languages and cultures. She served previously at Mayo Clinic (Rochester, MN) as Chair of Marketing and Operations Administrator for the International Practice and has also worked in higher education (University of Kentucky) and government (U.S. Government Accountability Office).
Ms. Hathaway holds a Master’s in International Affairs (Policy and Management) from Columbia University in New York, a B.A. (Hispanic Studies and Spanish) from St. Olaf College in Northfield, MN, and spent three years in overseas study. She is fluent in Spanish, French, and English, and has studied four other languages