8/13 CMO Breakfast with:

J.Jill

 

Brian Beitler has helped several of the country’s leading brands build purposeful connections with their customers, expand into the digital world, and achieve industry leading growth for the last 20 years.  He challenges conventional wisdom and pushes brands to think differently about how they engage and earn loyalty from their customers. Brian is driven by the belief that the key to success is listening to your customers personally and first hand, and then combining those personal insights with data science to innovate your brand, products, marketing, and advertising.

He is currently Executive Vice President, Chief Marketing and Brand Development Officer for J.Jill, Inc.  He also serves as Chairman of the Executive Board for the Global Retail Marketing Association.

Prior to J.Jill, he was Executive Vice President and Chief Marketing Officer of the Plus Segment (Lane Bryant & Catherines), a division of Ascena Retail.  He has also held the roles of EVP and CMO at David’s Bridal and SVP of Marketing for Kohl’s.  Earlier in his career he held senior leadership roles at Bath and Body Works, Toys R Us, and Mattel.

He is a widely regarded industry speaker and has delivered the keynote address at some of the industry’s most noted events including the ANA Masters of Marketing Conference, NRF’s Symposium, and the 4A’s Transformation event.

A graduate of the University of Utah with a BS in Marketing, Brian also holds an MBA from Brigham Young University.  He resides in the Boston area with his wife, and has five daughters, and one son.  When he’s not in the office, you’ll find him with his family on the golf course, in the mountains, or on the water.