3/13 CMO Breakfast with:
On March 13th, 2019, we heard from Pat LaCroix, Head of Global Media, Sponsorships & Activation, Bose.
Head of Global Media, Sponsorships & Activation, Bose
Pat LaCroix leads Demand Generation at Bose, responsible for driving reach, growth and demand for Bose around the world. Pat’s team is responsible for the comprehensive activation of global sponsorships and partnerships in sports, music and entertainment as well as paid media and social media. Pat joined Bose in 2014 as it shifted from primarily being a direct marketer to one that has significant brand led partnerships including the NFL, Mercedes AMG and US Ski & Snowboard. What has remained constant during Pat’s tenure is a philosophy driven by data, ensuring that Bose holds partners and activation to the highest performance standard possible.
In 2018, Pat was honored for his accomplishments by SportsBusiness Journal in its annual “Forty Under 40,” a list of the most influential sports executives under the age of 40.
Prior to joining Bose, Pat served as a Sr. Advisor of Marketing at CVS Health and also held senior level advertising agency roles in the media departments of both Mediahub/Mullen and Havas Media servicing blue chip accounts such as Fidelity, Goodyear and National Geographic.