5/20 CMO Breakfast with:
Blue Cross Blue Shield
Chief Marketing Officer, SVP Product & Marketing, Blue Cross Blue Shield MA
Kathy leads the Product, Marketing, and Digital teams at Blue Cross Blue Shield of Massachusetts and is responsible for developing and bringing to market products and services that strengthen competitiveness and create exceptional experiences for customers and members. She is helping to lead the evolution to become a more consumer focused company, and ensures the brand strategy drives deeper engagement with both employers and members.
Kathy joined the company in February 2017, bringing with her over 25 years of experience solving business challenges through product development, branding, marketing, and communications across several industries. Before joining Blue Cross, Kathy served as SVP and Chief Marketing Officer at Kaplan Higher Education, where she was responsible for the company’s national marketing efforts focused on student acquisition, retention, engagement, and brand management. Kathy was also the EVP and Chief Marketing Officer of Santander Bank, where she led marketing and communications for the U.S. division, including their bank-wide rebranding to transform Sovereign Bank to Santander. Prior to that, Kathy held senior marketing positions for several financial services organizations, including Fidelity Investments, John Hancock Financial Services and was a senior consultant with KPMG in both the US and UK.
Kathy received her Bachelor of Science degree in Accounting and Management Information Systems from Widener University. She serves as a member on the Executive Board of the Ad Club of Massachusetts, Executive Board of Horizons for Homeless Children, and Corporate Executive Council of WGBH.