Osman Rana is Senior Vice President, Brand, Media and Creative Integration at Santander Bank. Primary responsibilities are to develop and nurture the relatively new brand in the Northeast. Osman has over 15 years of experience in marketing and advertising. He has worked in New York, Bahrain, Abu Dhabi and Boston helping brands like TD Ameritrade, The Economist, Dell, Progressive, Gulf Air, Etihad Airways, Jack Daniels and American Express reach their full potential through integrated brand building and demand generating work. An avid golfer and photographer (www.oranaphotography.com), Osman lives in Scituate with his wife Meghan and two sons Harrison and Owen.