Meredith Verdone is Chief Marketing Officer at Bank of America responsible for all brand strategy and consumer, affluent and high-net worth marketing across the corporation. Verdone oversees all marketing efforts for the bank’s 66 million client relationships, 20 thousand retail financial center and ATM locations and 14 thousand client advisors. She also leads all paid media strategy, creative development and consumer research and insights.
Verdone started with Bank of America in 1999. Under her leadership at the company, she has built a world-class team of marketers focused on innovative ideas that keep the brand and the business relevant and competitive. She’s led the team in forming new, innovative partnerships to address important social issues, whether it’s working with Khan Academy on financial education through Better Money Habits or (RED) on ending the mother-to-child transmission of AIDS. Verdone was also responsible for the 2013 rollout of the global brand platform that unified the company across all divisions domestically and globally with the tagline “Life’s better when we’re connected.” Under her leadership, Verdone’s team has earned a number of industry accolades including awards from the Financial Communication Society, David Ogilvy Advertising Research Foundation and the prestigious Cannes Lions.
Verdone represents the company as its Executive Sponsor for Bank of America’s Leadership, Education, Advocacy & Development (LEAD) for Women Boston Chapter. She has also served as a senior faculty member at the Consumer Bankers Association’s Graduate School of Retail Bank Management, and currently serves on the Executive Board for the Ad Council and the Board of Directors for the ANA. She is also a member of a number of industry organizations including the Wall Street Journal’s CMO Network.