Arnold’s former CEO, Kiran Smith, brings a diverse range of experience and capabilities within creativity, data, marketing and consulting to her role. She has held a number of brand marketing leadership roles previously, including Brookstone, Stride Rite and Shaw’s Supermarkets. In addition, Kiran has a strong background in professional services, having worked for a number of years at Accenture and Alliance Consulting Group servicing a variety of iconic global brands.
Prior to Arnold, Kiran was Chief Marketing Officer at Brookstone. She was hired to re-energize a 55-year-old brand, modernizing capabilities and building a customer first approach across the e-commerce platform as well as the 210 retail stores (mall and airport) nationwide. She was responsible for the full range of marketing, from analysis and strategy to tactical. The role also included P&L responsibility for wholesale (B2B) channel sales and the customer service center.
Prior to this, she worked at Stride Rite as Vice President, Marketing and led the team responsible for the flagship Stride Rite brand, as well as all children’s products for core brands Sperry Top-Sider, Saucony, Keds, Merrell and Hush Puppies. She managed the $15M+ marketing budget across 300+ retail stores, 2000+ wholesale customers and the e-commerce business. She also led the customer-specific marketing plans for key wholesale customers, including Nordstrom, Dillards, Amazon, Zappos, and Journeys Kidz. She coordinated international licensed partners in the Asia-Pacific, Middle East and Latin America markets, focusing on opening new doors and “shop-in-shop” formats to drive sales growth. She also oversaw consumer insight research, including segmentation and brand campaign development, as well as both internal and external creative for campaign development, trafficking and production.
Kiran holds a BA in Computer Science with a minor in Spanish from Bucknell University and an MBA from the Tuck School of Business at Dartmouth College. She is an active alumna for both institutions, regularly going back to teach in the classroom and serving as a class agent for alumni giving. She lives in the Boston area today with her husband and three children.