Don Lane is Chief Marketing Officer for Saucony. In this role, he is responsible for providing strategic development and execution of Saucony’s global marketing initiatives, including brand positioning, direct-to-consumer, advertising and digital strategies.
Previously, Don was DraftKings’ Senior Vice President of Brand & Creative. He created DraftKings’ brand platform, “The Game Inside The Game,” installed several new capabilities (brand strategy, consumer insights, integrated marketing, creative operations) and also led the social and creative teams.
Prior to DraftKings, Don spent 21 years at Arnold Worldwide, most recently as Managing Partner, Executive Director, where he helped build some of the world’s most iconic brands, including Volkswagen, ESPN, Volvo, Carnival & Titleist. He was the global director for Volvo, leading teams in North America, Europe and Asia. And he was a leader on the team behind Volkswagen’s iconic “Drivers wanted®” campaign, winning 13 EFFIEs in 10 years.
Don’s leadership style was profiled in Adam Grant’s New York Times’ best-seller, “Give and Take.”
Don graduated from the University of Richmond with a degree in journalism and concentration in sports marketing. He resides in Boston with his wife, Karen, and three children.