Barbara Goose is Chief Marketing Officer for John Hancock, the U.S. division of Toronto-based Manulife. Ms. Goose leads John Hancock’s marketing, branding, communications and customer engagement efforts, working closely with the company’s various businesses to support their growth plans. Ms. Goose joined John Hancock from Altisource, a leading financial technology company in the mortgage and real estate industries, where she had been Global Chief Marketing Officer.
Previously, Ms. Goose, who has more than 20 years of experience in the digital marketing space, had been President of DigitasLBi Boston and Detroit, where she was responsible for the overall growth of both offices as well as the strategy and execution of client programs.
Ms. Goose serves on the board of Cradles to Crayons and as co-chair of the Board of the Ad Club of Boston. She has also previously served as chair of the New England AAAA (American Association of Advertising Agencies), and on the boards of the Massachusetts Innovation & Technology Exchange (MITX), the Greater Boston Chamber of Commerce, and the Boch Center/Wang Center.
Ms. Goose earned a B.A. in Economics from the University of Pennsylvania and an MBA from Harvard University. She lives in Boston’s South End with her husband Jon, 2 boys and Mini Australian Shepard “Bear”.