The Ad Club Auction, The Ad Club’s largest annual fundraiser, is a unique event that enables brands and buyers the opportunity to buy local, regional, and national media plus other services & packages, at deeply discounted rates. It’s a fantastic way to stretch your media dollars to test out new media, and make the most of your media budget.
Every year, The Ad Club receives donations from top media companies in the country – everything from TV, radio, print and OOH to digital, programmatic, mobile, and social media. We even have a robust services category. This year we’re expanding to include meetings with top marketers and other experiences too! We typically receive over 300 unique donations valued at $4+ million in total, provided by our generous donors.
Donations are posted to an eBay style bidding website, where blue chip brands, local businesses, non-profits, startups, and media agencies can bid on the media. Each item goes to the highest bidder, and the proceeds of the auction directly support The Ad Club’s programming.
Funds raised enable us to provide best-in-class events for the industry, like the Hatch Awards, Equity Event, Women’s Leadership Forum and CMO+ Series. In addition, funds support career development initiatives including our professional development courses, scholarship and internship programs.
It’s truly a win-win-win because donors gain exposure amongst the media and advertising community in New England, brands and businesses save money on media, and proceeds support The Ad Club’s programming and events – all of which are designed to support our business community. So by participating in the auction, you’re really making an investment in the advertising and marketing community here in Boston!
