Agenda

11:30 AM – 1:00 PM  //  Lunch & Networking
1:00 PM – 5:00 PM  //  Content

Yahoo! Travel: Lessons from the Road // 1:00PM

EDITOR IN CHIEF // YAHOO TRAVEL

Trend and travel insights from the globetrotting editor of the largest travel content site in the world.

Generation M: Catching the Bus // 1:30PM

CEO // WANDERU, INC.

Selected by Sir Richard Branson as his favorite startup, this stress-free travel-booking site has connected the dots with a search engine for the fragmented ground travel segment. It’s cool, it’s mobile, it’s laser focused on becoming the millennial travel brand.

Welcome to Massachusetts // 2:00PM

EXECUTIVE DIRECTOR // MASS TRAVEL & TOURISM
SENIOR PARTNER & DIRECTOR OF STRATEGY // CONNELLY PARTNERS

How travelers plan and book travel today is anything but linear. MOTT has leveraged the changes in travel shopping behavior resulting in a thriving Massachusetts tourism industry. Betsy and Scott will discuss the continuous cycle of content creation and analysis that fuels MOTT’s success.

The New Reality: Alternative Travel // 2:30PM

SENIOR REPORTER // SKIFT

The sharing economy has gone mainstream and made peer-to-peer transactions available at every step of the travel experience in cities large and small around the world. Its scope is expanding daily. Its impact felt in every quarter of the industry.

Hello, Silvercar // 3:30 PM

CEO // SILVERCAR

A new model is changing up the car rental business. Skip the paperwork and the airport car rental lines. Hit the app and head to the curb where a driver whisks you to your car. A silver Audi. Same price, same car, every time. Scan in with your phone and you’re off.

A Tale of Two (Very Different) Hotels // 4:00PM

MANAGING PARTNER & CHIEF CREATIVE OFFICER // THE FANTASTICAL

The invention of a lifestyle hotel brand, Row NYC, that appeals to a new generation of travelers is a very different challenge than creating the global look, voice and feel of The Four Seasons, one of the world’s premier luxury brands. From hip to haute, Michael brings these advertising campaigns to life in work that spans the spectrum.

Travel Tips // 4:30PM

TRAVEL EDITOR // THE BOSTON GLOBE
TRAVEL WRITER // THE BOSTON GLOBE
This seasoned travel duo will share the inside scoop on the most asked travel questions, from how to pitch a travel story to the hottest apps in the travel space. Local to global, they’ll cover the landscape.