CURRENT COURSES

Creative Concepts – Summer

July 11 – August 29, 2017
This 8-week course will explore the building blocks critical to creating the big idea, the foundation for every meaningful dialogue between brands and customers.

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Developing Digital Marketing Strategies

July 25, 2017
In this course, we’ll explore a high-level overview of the strategic process, diving deeper into how the intersection of consumers and technology has created a shift in what target audiences now want, need, and expect.

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Creative Concepts – Fall

September 14 – November 2, 2017
Everyone works hard. Everyone “knows somebody.” What makes you stand out from other creatives are your ideas. So your ability to concept, and generate ideas on all platforms, stages and screens are what determine if you’ll have success in marketing or any field you choose.

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Copywriting Essentials

September 28, 2017
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.

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Managing Up, Down & Sideways

October 5, 2017
This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity.

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PAST COURSES

Copywriting Essentials

June 28, 2017
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.

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Developing and Leading High-Performing Teams

May 10, 2017
This class will focus on making teams more effective and productive by building on the strengths of each team member and understanding the core principles of strong team-building and leadership. We’ll explore the importance of open, honest communication as we practice ways to successfully deal with conflict and gain agreement.

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Writing Creative Briefs That Lead to Brilliance

April 6, 2017
The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to: Think more strategically, be curious and ask better questions to identify relevant insights, see through the eyes of the customer, and get the best strategic thinking out of your team.

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Creative Concepts – Spring 2017

March 30, 2017 – May 25, 2017
SOLD OUT
This 8-week course invites you to imagine what’s next in the value exchange between people and brands. Whether you’re a current Creative who wants to build your portfolio or someone who’s thinking about becoming a Creative, this course will give you the opportunity to explore avenues of thought, technique, and execution to develop great ideas that belong in a portfolio.

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Developing Digital Marketing Strategies

March 2, 2017
In this course, we’ll explore a high-level overview of the strategic process, diving deeper into how the intersection of consumers and technology has created a shift in what target audiences now want, need, and expect.

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Content Marketing 201

November 10, 2016
From B2B to CPG and everywhere in-between, big brands and small businesses are building and measuring integrated content marketing programs in totally new ways.

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Copywriting Essentials+

October 21, 2016
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t.

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Building Digital Marketing Strategies That Work

October 20, 2016
In today’s dynamic digital marketplace, it’s not enough to build a strategy that only aligns a digital marketing channel with a business goal. Consumers — users of the digital technology we leverage for our campaigns — are savvier than ever, desiring information and experiences on-demand.

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Creative Concepts – Fall 2016

October 18 – December 13, 2016
In this class you will learn the art of persuasion expressed through creativity. We will discuss what works, what doesn’t and why through trial and error. Advertising is a contact sport and it can only be learned by doing.

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Introduction to User Experience (UX) Design

September 28 – October 12, 2016
When people say they are experience designers – what are they talking about? Can we even take them seriously? Caleb Brown says we can and we should. We need more good experience designers, and you can become one.

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