CURRENT COURSES

Writing Creative Briefs That Lead to Brilliance

May 16, 2018
The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to: Think more strategically, be curious and ask better questions to identify relevant insights, see through the eyes of the customer, and get the best strategic thinking out of your team.

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Account Management Bootcamp

May 23, 2018
This course will provide insights, tools and learning on all aspects of becoming an outstanding Account Manager and strengthening agency relationships.

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Design Thinking in Action

June 7, 2018
Design Thinking is one of the most effective tools big brands (Jet Blue, Apple, and Google, to name a few) use to build unforgettable experiences for their customers. This workshop is very hands-on and activates learning by doing. Participants will leave with a powerful set of tools to generate innovative ideas for solving the most challenging customer problems.

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Presenting with Impact

June 14, 2018
This highly interactive persuasive presentation skills workshop gets people on their feet practicing and receiving feedback throughout the day. Presenters learn about their individual presentation style; becoming aware of the things they are doing well and learning how to take their presentation performance to the next level.

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Copywriting Essentials

July 11, 2018
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.

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PAST COURSES

Video Content Strategy & Development

March 20, 2018
In this course, we will unpack what goes into successful video content strategies. From craft quality production or quick internal content, through seamless distribution via organic or paid media, we’ll break down how to maximize the potential of today’s fast paced social/digital video ecosystem.

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Journey Mapping for Smarter Strategic UX Decisions

March 15, 2018
In this full-day class, students will create their own journeymaps, using the arts-informed method Caleb Brown developed. Participants will be challenged to find customer-focused solutions to a real problem their business (or their client’s business) is facing.

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Video Content Strategy & Development

February 15, 2018
SOLD OUT
In this course, we will unpack what goes into successful video content strategies. From craft quality production or quick internal content, through seamless distribution via organic or paid media, we’ll break down how to maximize the potential of today’s fast paced social/digital video ecosystem.

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Managing Up, Down & Sideways

February 13, 2018
This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity.

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Developing Digital Marketing Strategies

January 25, 2018
In this course, we’ll explore a high-level overview of the strategic process, diving deeper into how the intersection of consumers and technology has created a shift in what target audiences now want, need, and expect.

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Decoding Programmatic

December 7, 2017
In this course we’ll explore the evolution of programmatic advertising. This will include the history of Programmatic as well as overviews of key technologies like SSPs, DSPs, Ad Servers, Ad Networks, DMPs and Trading Desks.

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Writing Creative Briefs That Lead to Brilliance

November 9, 2017
The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to: Think more strategically, be curious and ask better questions to identify relevant insights, see through the eyes of the customer, and get the best strategic thinking out of your team.

Details

Managing Up, Down & Sideways

October 4, 2017
This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity.

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Creative Concepts – Summer

July 11 – August 29, 2017
This 8-week course will explore the building blocks critical to creating the big idea, the foundation for every meaningful dialogue between brands and customers.

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Creative Concepts – Fall

September 21 – November 9, 2017
Everyone works hard. Everyone “knows somebody.” What makes you stand out from other creatives are your ideas. So your ability to concept, and generate ideas on all platforms, stages and screens are what determine if you’ll have success in marketing or any field you choose.

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