CURRENT COURSES

Copywriting Essentials

November 30, 2017
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.

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Decoding Programmatic

December 7, 2017
In this course we’ll explore the evolution of programmatic advertising. This will include the history of Programmatic as well as overviews of key technologies like SSPs, DSPs, Ad Servers, Ad Networks, DMPs and Trading Desks. At the completion of the course, participants will all receive complimentary logins to over 40 e-learning videos on the Digilant University platform, which will reinforce many of the topics covered in this class.

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Developing Digital Marketing Strategies

January 25, 2017
In this course, we’ll explore a high-level overview of the strategic process, diving deeper into how the intersection of consumers and technology has created a shift in what target audiences now want, need, and expect.

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PAST COURSES

Writing Creative Briefs That Lead to Brilliance

November 9, 2017
The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to: Think more strategically, be curious and ask better questions to identify relevant insights, see through the eyes of the customer, and get the best strategic thinking out of your team.

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Managing Up, Down & Sideways

October 4, 2017
This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity.

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Creative Concepts – Summer

July 11 – August 29, 2017
This 8-week course will explore the building blocks critical to creating the big idea, the foundation for every meaningful dialogue between brands and customers.

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Creative Concepts – Fall

September 21 – November 9, 2017
Everyone works hard. Everyone “knows somebody.” What makes you stand out from other creatives are your ideas. So your ability to concept, and generate ideas on all platforms, stages and screens are what determine if you’ll have success in marketing or any field you choose.

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Copywriting Essentials

June 28, 2017
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.

Details

Developing and Leading High-Performing Teams

May 10, 2017
This class will focus on making teams more effective and productive by building on the strengths of each team member and understanding the core principles of strong team-building and leadership. We’ll explore the importance of open, honest communication as we practice ways to successfully deal with conflict and gain agreement.

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Creative Concepts – Spring 2017

March 30, 2017 – May 25, 2017
SOLD OUT
This 8-week course invites you to imagine what’s next in the value exchange between people and brands. Whether you’re a current Creative who wants to build your portfolio or someone who’s thinking about becoming a Creative, this course will give you the opportunity to explore avenues of thought, technique, and execution to develop great ideas that belong in a portfolio.

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Developing Digital Marketing Strategies

March 2, 2017
In this course, we’ll explore a high-level overview of the strategic process, diving deeper into how the intersection of consumers and technology has created a shift in what target audiences now want, need, and expect.

Details