CURRENT COURSES

Creative Concepts – Fall 2018

September 18 – November 6, 2018
Whether you’re a beginner or have been doing this for a few years, in this class, we’ll focus on how to come up with strong creative concepts that stand out for the right reasons.
We’ll work in many mediums, but the focus of this class will be on the power of the ideas themselves, and how to put words and pictures together in a way that not only gets noticed, but which communicates effectively and delivers on a sound strategic platform.

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Writing Creative Briefs That Lead to Brilliance

September 20, 2018
The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to: Think more strategically, be curious and ask better questions to identify relevant insights, see through the eyes of the customer, and get the best strategic thinking out of your team.

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Developing Content That Soars in Search (SEO)

October 16, 2018
In this session led by a certified Google Partner, you’ll get an overview of how search actually works, in simple terms anyone can understand. We’ll discuss the role of keywords, links, metas, and how search engines measure content quality. Bring a recent work sample to be deconstructed and reconstructed in a workshop, for hands-on experience.

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Managing Up, Down, & Sideways

October 18, 2018
This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity. Participants will develop an individual action plan to manage their relationships with their supervisors, achieve successful delegation, and manage across in a more productive way.

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Driving a Culture of Inclusion

October 23, 2018
This class will help educate participants about the business imperative of creating a culture that supports diversity and inclusion. It will also make them more aware of the barriers to full inclusion and what each of us can do to drive positive change within our organizations.

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Presenting with Impact

October 30, 2018
This highly interactive persuasive presentation skills workshop gets people on their feet practicing and receiving feedback throughout the day. Presenters learn about their individual presentation style; becoming aware of the things they are doing well and learning how to take their presentation performance to the next level.

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PAST COURSES

Creative Concepts – Summer 2018

June 25 – August 20, 2018
SOLD OUT
This 8-week course will focus on creative that works and rewards and what it takes to make it.

The next class will begin in September.

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Copywriting Essentials

July 11, 2018
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.

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Presenting with Impact

June 14, 2018
This highly interactive persuasive presentation skills workshop gets people on their feet practicing and receiving feedback throughout the day. Presenters learn about their individual presentation style; becoming aware of the things they are doing well and learning how to take their presentation performance to the next level.

Details

Design Thinking in Action

June 7, 2018
Design Thinking is one of the most effective tools big brands (Jet Blue, Apple, and Google, to name a few) use to build unforgettable experiences for their customers. This workshop is very hands-on and activates learning by doing. Participants will leave with a powerful set of tools to generate innovative ideas for solving the most challenging customer problems.

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Account Management Bootcamp

May 23, 2018
This course is designed for Account people at in-house as well as external agencies. It will provide insights, tools and learning on all aspects of becoming an outstanding Account Manager. Participants will learn how to communicate and work as a team with their agency counterparts to achieve their company’s marketing goals.

Details

Writing Creative Briefs That Lead to Brilliance

May 16, 2018
The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to: Think more strategically, be curious and ask better questions to identify relevant insights, see through the eyes of the customer, and get the best strategic thinking out of your team.

Details

Video Content Strategy & Development

March 20, 2018
In this course, we will unpack what goes into successful video content strategies. From craft quality production or quick internal content, through seamless distribution via organic or paid media, we’ll break down how to maximize the potential of today’s fast paced social/digital video ecosystem.

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Journey Mapping for Smarter Strategic UX Decisions

March 15, 2018
In this full-day class, students will create their own journeymaps, using the arts-informed method Caleb Brown developed. Participants will be challenged to find customer-focused solutions to a real problem their business (or their client’s business) is facing.

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Video Content Strategy & Development

February 15, 2018
SOLD OUT
In this course, we will unpack what goes into successful video content strategies. From craft quality production or quick internal content, through seamless distribution via organic or paid media, we’ll break down how to maximize the potential of today’s fast paced social/digital video ecosystem.

Details

Managing Up, Down & Sideways

February 13, 2018
This highly interactive workshop will provide managers with the tools to effectively manage up, down and across to achieve greater productivity.

Details

Developing Digital Marketing Strategies

January 25, 2018
In this course, we’ll explore a high-level overview of the strategic process, diving deeper into how the intersection of consumers and technology has created a shift in what target audiences now want, need, and expect.

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