Social Media Analytics
How to Develop, Measure and Optimize Your Social Media Campaigns
What’s this course about?
This class is designed to help you re-focus and simplify your digital marketing strategy through the lens of performance marketing. We will also dive into the most under-utilized free analytics services that can be used to inform creation of your social media campaigns. It is broken up into two broad sections:
- The first is a “how-to” guide on establishing a new framework to ground your social and content strategy. This framework will allow for simplification as it relates to varied social platforms, new ad formats, multiple key metrics, and loads of data.
- The second is a step-by-step guide on setting up your platforms to properly measure performance. These are the fundamentals that enable effective optimization of your social and content campaigns.
As an add-on, we will also dive into the most under-utilized free services that can be used to inform creation of your advertising campaigns.
Who will be teaching the course?
Director, Social & Content Systems
Chris is the Director of the Performance Strategy team at Arnold. With a background in media buying, programmatic and advanced analytics, he works as a digital strategist helping to develop, measure and optimize digital media campaigns. He has worked on clients including Carnival Cruise Lines, CenturyLink, and University of Phoenix.
Manager, Social & Content Systems
Jane is a Manager in Arnold’s Social & Content Systems group working primarily on Santander Bank, Carnival Cruise Line, and CFP Board. With a background in Business and Mathematics, she supports the niche Digital Performance team in driving meaningful content system measurement across the digital space.