Building Digital Marketing Strategies That Work

October 20, 2016
In today’s dynamic digital marketplace, it’s not enough to build a strategy that only aligns a digital marketing channel with a business goal. Consumers — users of the digital technology we leverage for our campaigns — are savvier than ever, desiring information and experiences on-demand.

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Creative Concepts – Fall 2016

October 18 – December 13, 2016
In this class you will learn the art of persuasion expressed through creativity. We will discuss what works, what doesn’t and why through trial and error. Advertising is a contact sport and it can only be learned by doing.

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Introduction to User Experience (UX) Design

September 28 – October 12, 2016
When people say they are experience designers – what are they talking about? Can we even take them seriously? Caleb Brown says we can and we should. We need more good experience designers, and you can become one.

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