Copywriting Essentials

November 30, 2017
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.

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Decoding Programmatic

December 7, 2017
In this course we’ll explore the evolution of programmatic advertising. This will include the history of Programmatic as well as overviews of key technologies like SSPs, DSPs, Ad Servers, Ad Networks, DMPs and Trading Desks. At the completion of the course, participants will all receive complimentary logins to over 40 e-learning videos on the Digilant University platform, which will reinforce many of the topics covered in this class.

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Developing Digital Marketing Strategies

January 25, 2017
In this course, we’ll explore a high-level overview of the strategic process, diving deeper into how the intersection of consumers and technology has created a shift in what target audiences now want, need, and expect.

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“A key factor in employee retention is feeding the brain with new ideas, new insights. The Ad Club professional development is a great resource for inspiring people.”
Trudy Almquist, CFO, PARTNERS+simons
“As an in-house Creative department, we want to stay ahead of the competition. One way we do that is to keep our team learning and expanding their thinking through Ad Club courses.”
Derrick Wood, VP Global Creative Director, Staples
“The Ad Club Professional Development is important to me, to keep folks on their game and to nurture future talent.”
Bill Fox, Senior Vice President, Fidelity Communications + Advertising