Writing Creative Briefs That Lead to Brilliance

May 16, 2018
The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you how to: Think more strategically, be curious and ask better questions to identify relevant insights, see through the eyes of the customer, and get the best strategic thinking out of your team.

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Account Management Bootcamp

May 23, 2018
This course will provide insights, tools and learning on all aspects of becoming an outstanding Account Manager and strengthening agency relationships.

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Design Thinking in Action

June 7, 2018
Design Thinking is one of the most effective tools big brands (Jet Blue, Apple, and Google, to name a few) use to build unforgettable experiences for their customers. This workshop is very hands-on and activates learning by doing. Participants will leave with a powerful set of tools to generate innovative ideas for solving the most challenging customer problems.

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Presenting with Impact

June 14, 2018
This highly interactive persuasive presentation skills workshop gets people on their feet practicing and receiving feedback throughout the day. Presenters learn about their individual presentation style; becoming aware of the things they are doing well and learning how to take their presentation performance to the next level.

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Copywriting Essentials

July 11, 2018
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working.

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TESTIMONIALS

“A key factor in employee retention is feeding the brain with new ideas, new insights. The Ad Club professional development is a great resource for inspiring people.”
Trudy Almquist, CFO, PARTNERS+simons
“As an in-house Creative department, we want to stay ahead of the competition. One way we do that is to keep our team learning and expanding their thinking through Ad Club courses.”
Derrick Wood, VP Global Creative Director, Staples
“The Ad Club Professional Development is important to me, to keep folks on their game and to nurture future talent.”
Bill Fox, Senior Vice President, Fidelity Communications + Advertising