Developing Digital Marketing Strategies

March 2, 2017
In this course, we’ll explore a high-level overview of the strategic process, diving deeper into how the intersection of consumers and technology has created a shift in what target audiences now want, need, and expect.

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Selling Social Media to Key Stakeholders

March 23, 2017
In this course, we’ll talk about a variety of presentation tactics to make strong, successful arguments for selling in social media work. We’ll talk about best practices for storytelling to stakeholders, explore how to substantiate points of view with data, and apply elements of persuasive marketing and public speaking.

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Creative Concepts – Spring 2017

March 30, 2017 – May 25, 2017
This 8-week course invites you to imagine what’s next in the value exchange between people and brands. Whether you’re a current Creative who wants to build your portfolio or someone who’s thinking about becoming a Creative, this course will give you the opportunity to explore avenues of thought, technique, and execution to develop great ideas that belong in a portfolio.

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Writing Creative Briefs That Lead to Brilliance

April 6, 2017
The goal of this workshop is to help develop skills that result in developing the best creative executions to meet the marketing and business goals and objectives. Whether you are writing the brief, approving it or using it to evaluate creative, this class will provide you with the tools you need to get the best strategic thinking out of your team.

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Developing and Leading High-Performing Teams

May 10, 2017
This class will focus on making teams more effective and productive by building on the strengths of each team member and understanding the core principles of strong team-building and leadership. We’ll explore the importance of open, honest communication as we practice ways to successfully deal with conflict and gain agreement.

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TESTIMONIALS

“A key factor in employee retention is feeding the brain with new ideas, new insights. The Ad Club professional development is a great resource for inspiring people.”
Trudy Almquist, CFO, PARTNERS+simons
“As an in-house Creative department, we want to stay ahead of the competition. One way we do that is to keep our team learning and expanding their thinking through Ad Club courses.”
Derrick Wood, VP Global Creative Director, Staples
“The Ad Club Professional Development is important to me, to keep folks on their game and to nurture future talent.”
Bill Fox, Senior Vice President, Fidelity Communications + Advertising