The genius at the heart of the campaign. The most creative integrated plan across three or more advertising media.
How consumers shared and contributed to the success of the campaign. The most engaging use of content or technology platform in partnership with a publisher, mobile provider or tech partner with the purpose of driving consumer engagement.
Pushing boundaries through new technology or platform.
Intelligent pre and post analysis, research and bold brand thinking that drastically moved the needle. The most successful Data driven and Consumer Insights focused Media Plan.
Change For Good:
Positive change in thinking or humanity. The plan that successfully changed hearts and minds.
To be eligible, your work must be or have been launched or under execution between January 1, 2017 and August 1, 2018.
Call For Entries:
Entries accepted Monday, August 6th, 2018 through Friday, September 7th, 2018 at 5:00PM.
To submit, you may enter a 250-word summary, video, photo or any asset that will tell your Media/Brand story most effectively. A panel of experts will review all submitted Case Histories. Accepted media types include JPEG, PDF, URL, and Audio / Video files.