Managing Director, Marketing Effectiveness
About Enid Maran
Enid Maran is Managing Director, Marketing Effectiveness at Nielsen. She leads Nielsen’s business focused on helping marketers improve their marketing ROI by leveraging metrics and analytics. This includes responsibility for the only MRC-accredited digital audience measurement in the U.S., along with resonance and reaction solutions. Prior to her current role, Enid led Nielsen’s Tech/Telecom Ad Solutions practice. She has been with Nielsen for over 16 years, initially managing websites including Billboard.com, and moving on to co-found the Non-Traditional business for Nielsen Media Research. She helped launched Nielsen’s Digital Out-of-Home audience measurement service before moving to Nielsen Advertiser Solutions where she worked with leading CPG brands including General Mills and Colgate-Palmolive.
Enid also serves on the Advisory Board of Children’s Rights, a non-profit organization that pursues child welfare reform.