The New Rules of Engagement
Today, we are striving to deliver ads that are relevant, engaging and even interactive. Successful campaigns offer an experience that users genuinely want to engage with and share. Our panel will discuss what’s happening in new and emerging media that increases engagement and will offer examples of how they are leveraging new technology and platforms.
About Cindy Stockwell
A noted visionary in Media planning and channel integration, Cindy has been with Trilia/Hill Holliday since 2003 and worked on every significant piece of business from Dunkin’ Donuts and MLB to Chili’s and Liberty Mutual. Her sizable list of industry accolades includes winning the 2013 O’Toole Award for Mid-Sized Media Agency, Adweek Media All-Star recognition, as well as Adweek’s Plan of the Year and MediaPost’s Creative Media award multiple times over the past few years. In addition, she’s led the company to its second straight “Media Agency of the Year” award by Media Magazine in as many years.