Maven Categories

The Annual Media Maven Awards is a juried award show that recognizes local and regional media buyers and planners for creating and implementing innovative, creative, and effective media plans.

 

Winners:

 

Best Use of Television

This award recognizes outstanding and creative use of Television Media. The Maven Awards Jury defines “Television” to include: television commercials, infomercials, or other use of television as the primary media.

WINNER: Hill Holliday for Dunkin’ Donuts

FINALIST: Hill Holliday for Chili’s
FINALIST: Mediahub/Mullen for National Geographic Channel

 

Best Use of Radio

This award recognizes outstanding and creative use of Radio Media. The Maven Awards Jury defines “Radio” to include: radio advertising, radio underwriting or sponsorship, or other use of radio as the primary media.

WINNER: Mediahub/Mullen for JetBlue Airways

 

Best Use of Print

This award recognizes outstanding and creative use of Print Media. The Maven Awards Jury defines “Print” to include: newspapers, magazines, posters, brochures, fliers, direct mail, or any other printed forms of media.

WINNER: Mediahub/Mullen for National Geographic Channel

FINALIST: Havas Media for Tyson Foods, Inc.
FINALIST: Hill Holliday for Home Base

 

Best Use of Out of Home

This award recognizes outstanding and creative use of Out of Home Media. The Maven Awards Jury defines “Out of Home” to include: billboards, public transit and bus shelter advertising, mobile billboards, and digital billboards.

WINNER: Mediahub/Mullen for JetBlue Airways

FINALIST: Hill Holliday for Harvard Pilgrim Healthcare
FINALIST: Mediahub/Mullen for National Geographic Channel

 

Best Use of Digital Media

This award recognizes media plans that are driven by Digital Media. The Maven Awards Jury defines “Digital Media” to include: websites, banner ads, rich media banner ads, digital video, and microsites. (Please note: “driven” implies that Digital Media should be the main component of the media plan. Other media may be a part of the plan as well.)

WINNER: Starcom MediaVest Group for Bank of America- Merrill Edge

FINALIST: Blitz Media for Breville
FINALIST: Mediahub/Mullen for Jetblue Airways

 

Best Use of Mobile Media

This award recognizes media plans that are driven by Mobile Media. The Maven Awards Jury defines “Mobile Media” to include: mobile or handheld devices, tablets, apps, advertisements, banners, video, click-to-buy, location-based features and services, MMS & SMS marketing, and in-game advertising. (Please note: “driven” implies that Mobile Media should be the main component of the media plan. Other media may be a part of the plan as well.)

WINNER: Blitz Media for Bosch

FINALIST: Mediahub/Mullen for National Geographic Channel
FINALIST: Mediahub/Mullen for Olympus

 

Best Use of Social Media

This award recognizes media plans that are driven by Social Media. The Maven Awards Jury defines “Social Media” to include: Facebook, Twitter, viral or word of mouth campaigns, YouTube, or any other social sharing platform. (Please note: “driven” implies that Social Media should be the main component of the media plan. Other media may be a part of the plan as well.)

WINNER: Kelliher Samets Volk for National Grid

FINALIST: Blitz Media for Breville
FINALIST: Hill Holliday for Dunkin’ Donuts

 

Best Use of New and Non-Traditional Media

This award recognizes media plans that are driven by New and Non-Traditional Media that do not fit into the above categories. The Maven Awards Jury defines “New and Non-Traditional” to include: emerging media, search engine marketing, in-game advertising, tablet advertising, and non-traditional use of traditional media. (Please note: “driven” implies that New and Non-Traditional Media should be the main component of the media plan. Other media may be a part of the plan as well.)

WINNER: PGR Media for Cole Haan

FINALIST: Blitz Media for American Dental Partners
FINALIST: Hill Holliday for Bully Boy

 

Best Use of Branded Content

This award recognizes media plans that are driven by Branded Content. The Maven Awards Jury defines “Branded Content” to include advertising in the form of entertainment including TV content, web content, podcasts, etc. (Please note: “Driven” implies that Branded Content should be the main component of the media plan. Other media may be a part of the plan as well.)

WINNER: Blitz Media for Breville

FINALIST: Havas Media for Choice Hotels
FINALIST: Mediahub/Mullen for National Geographic Channel

 

Best Integrated Campaign

This award recognizes media plans that are driven by any integrated combination of media including television, radio, print, out of home, digital, mobile, social, new and non-traditional media, or branded content.

WINNER: Mediahub/Mullen for JetBlue Airways

FINALIST: Musem of Fine Arts, Boston with Genuine Interactive & The Mediaworks for Museum of Fine Arts, Boston
FINALIST: PARTNERS + Simons for AIG

 

Best Plan for Campaign
Spending $1 Million or Less

This award specifically recognizes outstanding and creative media plans with spending less than $1 million.

WINNER: Hill Holliday for Samaritans

FINALIST: Blitz Media for Bosch
FINALIST: Museum of Fine Arts, Boston with Genuine Interactive & The Mediaworks for Museum of Fine Arts, Boston

 

Best Use of Research

This award recognizes media plans that were significantly based on a specific insight from audience and/or marketing research.

WINNER: Hill Holliday for Bank of America

FINALIST: Blitz Media for GrubHub

 

Best Youth Campaign

This award recognizes media plans designed specifically to reach the youth market.

There are no winners in this category.

 

Best Multicultural Campaign

This award recognizes media plans designed specifically to reach various multicultural markets.

WINNER: Havas Media for Choice Hotels

FINALIST: Mediahub/Mullen for MassMutual
FINALIST: Polvora Advertising for Blue Bunny Ice Cream

 

Best B2B Campaign

This award recognizes media plans focused on business-to-business efforts.

WINNER: Allen & Gerritsen for Boston University

FINALIST: Allen & Gerritsen for MFS
FINALIST: Blitz Media for IdeaPaint

 

The Risky Business Award

The purpose of this award is to recognize media plans that took a significant risk, went against the conventional media wisdom, and put a meaningful budget toward taking that risk. Examples would include reaching a new and unconventional audience, experimenting with a new media channel or vehicle, or generally taking a brand where it hadn’t been before from a media perspective.

WINNER: Allen & Gerritsen for D’Angelo

FINALIST: Conover Tuttle Pace for Red Hat Enterprise Linux
FINALIST: Hill Holliday for Bully Boy

 

The Media All Star Award

This award recognizes a veteran media planner or buyer who has demonstrated an expert understanding of media planning and buying, who has contributed to the success and achievement of client goals, and who has imparted knowledge on the younger generation of planners and buyers.

WINNER: Keith Lusby, Mediahub/Mullen

FINALIST: Mary Warren McCarthy, Blitz Media
FINALIST: Sean Corcoran, Mediahub/Mullen

 

The Rising Star Award

This award recognizes an up-and-coming media planner or buyer under the age of 30 who demonstrates a keen understanding and insight into the strategy behind media planning and buying.

WINNER: Kyle Graham, Blitz Media

FINALIST: Paige Salvia, Hill Holliday
FINALIST: Allan Apjohn, Mediahub/Mullen