Art Director | Creative
Posted by: DraftKings
Boston, MA |
DraftKings is seeking an Art Director for our Brand & Creative team. The successful candidate will develop campaigns and creative executions that brings to life our positioning as “The Game Inside the Game.” Specific areas of focus include:
- Partners with copywriters to develop conceptual ideas/themes for DraftKings sports.
- Establish look/feel for channels including: Broadcast, Digital, Social, OOH and CRM
- Develop ideas for promotions, brand experiences, activations and events.
- Establish an authentic “fan-to-fan” connection to build relationships with our target.
- Proactively develop ideas that establish DraftKings as an innovative early-adopter of technologies that bring sports fans closer to the games they love.
The ideal candidate has the following key attributes: creativity, collaborative spirit, confidence, initiative and enthusiasm. Specifically,
- 2-5 years experience.
- Excellent communication skills; written and verbal.
- Experience developing award-winning creative ideas for major B-to-C brands.
- Demonstrated understanding of modern marketing (digital, experiential & social)
- Ability to work well under pressure in a fast-paced environment
- Willingness to roll-up sleeves and get the work – big and small – done
- Avid sports fan and fantasy sports enthusiast
- Agency experience a plus