Creative Director, Goodby Silverstein & Partners
While in negotiation with two other agencies, Roger and Sam met GSP’s recruiter Zack Canfield at The Standard Hotel. The meeting almost didn’t happen because Roger was sick with the flu. But as history has it, he decided to travel across the country to join Goodby Silverstein & Partners in 2012 with Sam Luchini.
Since then the duo has consistently created groundbreaking work, including the celebrated Dream On and The New Creatives for Adobe, The Connective, for Cisco, Doritos Rainbows and Dreams of Dalí, for The Dalí Museum. During his 13 year advertising career Roger has worked on several global brands, including Adobe, Cisco, Doritos, Mercedes-Benz, Smart Car, American Express, Coca-Cola, Chase, Starbucks, GE, Honda, Stella Artois, Beck’s, Jack Daniel’s, Disney, McDonald’s and Kellogg’s.
His work has been awarded multiple times at every major festival from Cannes to D&AD, The One Show, Clios, Addys, Andys, and he was also nominated for an Emmy. He likes to think that his work sits at the intersection of innovation and inspiration and constantly says that together with his partner he always looks for an idea no one knows how to execute so he can learn with it. “If people don’t react in shock, we probably will dismiss the idea. As creatives we should always strive to learn something new with every new assignment.” And he means it. He has written books, made documentaries, created new products, got into character design, made cars fueled by tweets, virtual reality experiences that redefine art, prints that come to life with augmented reality, digital magazines that change every time you read it, programs that gave anyone the chance to have a movie idea into the Tribeca Film Festival and commercials made only from Photoshop layers. All of that while working in advertising. But as he likes to put it, “the best for our profession is still to come.”