11/25 CMO Breakfast with:
We were joined by Barbara Messing as she shared how the world’s largest travel site has achieved its incredible success. Already attracting over 260 million unique visitors a month to share experiences and check out the iconic ‘bubble ratings,’ Barbara shared TripAdvisor’s plans to engage even more users around the globe.
Karen Kaplan, President & CEO of Hill Holliday, will joined Barbara as Moderator.
Barbara Messing leads the global marketing efforts as TripAdvisor continues to expand its global footprint as the world’s largest travel site. Barbara leads all consumer marketing activities at TripAdvisor, including brand development and experience, customer relationship marketing, public relations, search engine marketing, traffic acquisition, and mobile partnerships. Prior to joining TripAdvisor, Barbara spent nine years at Hotwire, where she served in a number of leadership roles, most recently serving as vice president and general manager of Travel Ticker. She also served in roles including vice president of customer experience and director of product development. Before joining Hotwire in 2002, Barbara was a product director at Keen.com and a segment producer at The Travel Channel. In 2011, Barbara was named a “Brand Genius” by Adweek. Barbara holds an undergraduate degree from Northwestern University and a JD from Stanford University.