9/27 CMO Breakfast with:

Rue La La

Join Jeff Steeves, SVP of Marketing for Rue La La to hear the marketing strategy behind the fashion-focused flash sales e-retailer. With a mission to be the most engaging lifestyle platform delivering premium brands at great value, you’ll find Rue La La in all the right places from pop-up shops to sponsorships, TV, and movie launches. Jeff will share what’s next for this fast-growing lifestyle platform, including the recent launch of Rue Now, it’s content marketing project.

Jeff Steeves

SVP, Marketing


Jeff Steeves is the Senior Vice President of Marketing at Rue La La, an off-price online style destination connecting world-class brands with the next-generation shopper. In his role as a member of the leadership team, he leads all marketing efforts, including acquisition, retention, analytics, and public relations. He is an experienced e-commerce marketing executive with expertise in leveraging digital marketing and technology to drive growth and create engaging customer experiences.

Previously, Jeff, was the Vice President of Marketing for Wayfair, where he was responsible for customer acquisition and retention across Wayfair’s global properties and oversaw growth from $200 million to $1 billion in revenue.

Jeff holds an AB in Computer Science from Dartmouth College and an MBA from the Kellogg School of Management. He lives outside of Boston with his wife and two sons and is an active advisor to startups in the areas of digital marketing, growth strategy and branding.