5/25 CMO Breakfast with:


David Oksman

Head of US Marketing



David Oksman is the US Marketing Director at Reebok. In this role, David is responsible for leading all US marketing and communication programs across all categories to help position Reebok as THE Fitness Brand. With a creative and forward thinking vision, David is passionate about helping people become their best selves through the journey of fitness.

Prior to his role at Reebok, David Oksman served as Head of Marketing at The Life is good Company, a Boston¬ based lifestyle apparel brand whose mission is to spread the power of optimism and help kids in need. While under his leadership, Life is good developed significant community and consumer growth and was awarded Boston Business Journals Best Brand of 2013 and an MITX award for the Life is good Festival. David was honored to be named a 2011 Social Media Star, as well as being recognized as one of SGB’s “40 under 40” in 2012.

Before joining Life is good, David ran US E-commerce at Reebok. His previous roles include leading cross-divisional search marketing and an online/Cable-on-Demand video platform for GM as an account executive at Digitas. Prior to joining Digitas, he spent three years at Staples, Inc., driving marketing campaigns through numerous online channels. With a B.S. in Business Administration from Babson College, David resides in Foxboro with his wife and son.