4/29 CMO Breakfast with:



Thank you for attending our CMO Breakfast with John Kennedy, Vice President Marketing, IBM Global Business Services.

About John Kennedy


John Kennedy is Vice President Marketing, IBM Global Business Services. In his current position, John is responsible for the marketing and demand generation for IBM’s business services division, including consulting, alliances and application management services.

Previously, John was Vice President, Corporate Marketing where he was responsible for IBM’s Brand development and marketing program execution on a global basis. This included responsibility for leading IBM’s “Smarter Planet” agenda and a range of other global enterprise wide initiatives.

John has also held marketing leadership positions in IBM Americas, IBM Japan and IBM Asia-Pacific. John first joined IBM in 1996 as a Product Marketing Manager in IBM’s PC business in Raleigh, NC.

Before IBM, John was with Procter & Gamble, where he worked in Brand Management within the Laundry and Cleaning products division. John started his career with Nationsbank (now Bank of America) where he was a credit officer focusing on financial institutions and securities.

John serves on the Boards of the Association of National Advertisers (ANA) and Business Marketing Association (BMA). In 2010, he was named “B2B Marketer of the Year” by B2B Magazine.

John received undergraduate degrees in Economics and Political Science from UNC-Chapel Hill, where he also serves on the Board of Visitors. John received his MBA from Harvard University.

John can be followed on Twitter: @johnlkennedy