5/29 CMO Breakfast with:
Thank you to all who joined us May 29th, 2014 for our CMO Breakfast with Beth Pasciucco, Managing Director and Head of Brand Management & Customer Experience, AXA, who shared the story behind the #1 globally ranked insurance brand and how it is seeking to change their low profile in the U.S.
About Beth Pasciucco
Beth is responsible for managing the AXA brand, the #1 global insurance brand, in the US. She manages the brand, advertising, customer experience and creative services teams.
Prior to joining AXA Equitable in December of 2012, was Chief Marketing Officer, Global Wealth Management Group at Morgan Stanley, and a member of their Operating Committee. Prior to that, Beth was Managing Director, Director of Marketing for the Institutional Retirement business at Putnam Investments, and was subsequently named Worldwide Partner and the Director of Global Marketing for Mercer Outsourcing, a merged entity of the holding company, Marsh McLennan & Co. She also held the most senior marketing position at Fidelity Investments for Fidelity Personal Investments from 1997 to 2002, managing all retail promotion for mutual funds, brokerage and retirement, and reporting to the President. Her career in Marketing began on the ad agency side of the business in which she worked at Arnold Worldwide and predecessor firms.