9/24 CMO Breakfast with:
Blaise D’Sylva, Vice President of Media, Sports, and Entertainment Marketing, will share the Anheuser-Busch game plan for tapping into the passionate American sports and entertainment fan base. From sponsorship of our beloved Boston teams to connecting with music fans through regional festivals (with partner Jay Z in tow!), it’s all about experiences and emotion, and no two are alike. The game is changing and Anheuser-Busch is playing to win. Cheers!
Blaise is responsible for directing all media planning and buying and sports and entertainment sponsorships, as well as management of advertising production across all Anheuser-Busch brands.
Blaise joined A-B in 2012 and has a solid marketing background of more than 20 years. He brings a combination of strategic, analytical and entrepreneurial qualities needed to expand our capabilities.
Prior to A-B, he worked at ESPN as a senior director, sales manager, based in Chicago. Before joining ESPN, Blaise was the director of media at Allstate Insurance Company. A majority of his career was at Starcom MediaVest Group, where he held various positions ranging from vice president, media director to senior vice president and chief executive, Northeast Asia. Blaise began his career at Leo Burnett Worldwide in the media department, where his assignments varied from media planner and buyer to international media director in various countries.
Blaise holds a bachelor’s degree in communications and advertising from Washington State University, and a master’s degree in communications and advertising from the University of Illinois at Champaign-Urbana.